Saturn Distribution Corporation is the subsidiary of General Motors Corporation responsible
for the franchising, marketing, and distribution of the Saturn brand
of vehicles. As a GM company, Saturn was established on January 7, 1985, in response
to the success of Japanese and German small-car imports in the United States.[1]
As a "different kind of car company", Saturn operated outside the GM superstructure
for a time, with its own assembly plant in Spring Hill, Tennessee,
unique models, and a separate dealership network.[2]
In February 2009,
General Motors announced plans to end production of Saturns by the end of
MY 2012 should a sale or spin-off of the brand not happen. They are doing this
to cut costs and better position the company to receive additional aid from the
federal government.[3]
|
